Our company spends a lot on IP capture and, as a business leader, I need to justify that expense for each IP right we fund.

Why is each item of our IP worth the spend? … What is the ROI?

The business needs to understand why the company’s IP is valuable. It is not enough to simply say that the IP vaguely protects our designs.

Why, exactly, is our IP valuable to the business?

… to externals?

… to the investors/stakeholders?

... to the customer/patient?

Business leaders are told that the company’s IP is valuable.

Which IP can we monetize this fiscal year? … in the next 5 years?

Much of the company’s value is housed in its IP rights.

How do we know that we have maximized our options?

… our opportunities?